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The “Lost Focus” Crisis. The Plague of the 21st Century
“I have said that to you three times already, you just don’t listen!” I have lost the count how many times my wife has said that to me. ...
Georgi Danov
Apr 1, 202311 min read
120 views
2 comments


Negotiations - A Rational Process Until It Isn't
#negotiations, #bias, #loss aversion, #ego threat, #physchology, #game theory In the early 1940s, two very bright men, a mathematician...
Georgi Danov
Nov 14, 202212 min read
77 views
0 comments


What Do You Mean We Perceive Things Differently?
"In this treacherous world nothing is the truth nor a lie. Everything depends on the colour of the crystal through which one sees it" -...
Georgi Danov
May 22, 20216 min read
403 views
1 comment


Greed - The Vice That Only Applies To Others
“Greed, for lack of a better word, is good. Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the...
Georgi Danov
Apr 17, 20216 min read
67 views
0 comments


Are We Scared Of The Dark?
The Good Old Status Quo - The Killer of Dreams. Key words: Status quo, risk, risk-aversion, loss-aversion, fear of the unknown, sunk cost...
Georgi Danov
Apr 5, 20219 min read
18 views
0 comments


Attitude Change - The Herculean Task Of Modern Society
Rome wasn't built in a day We often talk about the role of technology in revolutionising and reshaping the modern world. Its impact is...
Georgi Danov
Mar 22, 20218 min read
66 views
2 comments


"Don't Judge A Book By Its Cover"? Get Real!
The lost cause of arguing against it Imagine the following scenario: you are standing in the middle of a busy high street, there are...
Georgi Danov
Mar 13, 20215 min read
39 views
0 comments


The Pursuit of Happiness - The Beautiful Idea With A Life Of Its Own
When perception means more than reality Imagine someone walks up to you and asks you a simple question, "What is more important - to be...
Georgi Danov
Mar 7, 20217 min read
35 views
0 comments

"The Lightbulb Was An Invention With A Thousand Steps"
Failure is a part of life, can't we just accept that? I will start this article with one of my favourite quotes, which perfectly grasps...
Georgi Danov
Feb 24, 20215 min read
148 views
0 comments


Is Ego Really The Enemy?
The vilified ego from a more human perspective
Georgi Danov
Feb 18, 20218 min read
95 views
1 comment
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