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The “Lost Focus” Crisis. The Plague of the 21st Century
“I have said that to you three times already, you just don’t listen!” I have lost the count how many times my wife has said that to me. ...
Georgi Danov
Apr 1, 202311 min read


Negotiations - A Rational Process Until It Isn't
#negotiations, #bias, #loss aversion, #ego threat, #physchology, #game theory In the early 1940s, two very bright men, a mathematician...
Georgi Danov
Nov 14, 202212 min read


What Do You Mean We Perceive Things Differently?
"In this treacherous world nothing is the truth nor a lie. Everything depends on the colour of the crystal through which one sees it" -...
Georgi Danov
May 22, 20216 min read


Greed - The Vice That Only Applies To Others
“Greed, for lack of a better word, is good. Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the...
Georgi Danov
Apr 17, 20216 min read


Are We Scared Of The Dark?
The Good Old Status Quo - The Killer of Dreams. Key words: Status quo, risk, risk-aversion, loss-aversion, fear of the unknown, sunk cost...
Georgi Danov
Apr 5, 20219 min read


Attitude Change - The Herculean Task Of Modern Society
Rome wasn't built in a day We often talk about the role of technology in revolutionising and reshaping the modern world. Its impact is...
Georgi Danov
Mar 22, 20218 min read


"Don't Judge A Book By Its Cover"? Get Real!
The lost cause of arguing against it Imagine the following scenario: you are standing in the middle of a busy high street, there are...
Georgi Danov
Mar 13, 20215 min read


The Pursuit of Happiness - The Beautiful Idea With A Life Of Its Own
When perception means more than reality Imagine someone walks up to you and asks you a simple question, "What is more important - to be...
Georgi Danov
Mar 7, 20217 min read


"The Lightbulb Was An Invention With A Thousand Steps"
Failure is a part of life, can't we just accept that? I will start this article with one of my favourite quotes, which perfectly grasps...
Georgi Danov
Feb 24, 20215 min read


Is Ego Really The Enemy?
The vilified ego from a more human perspective
Georgi Danov
Feb 18, 20218 min read
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